When Michael Bay wants to play with toys, Brian Goldner brings the toy box. The 47-year-old CEO of Hasbro Inc. has taken his intel on the kiddie consumer market to Hollywood with explosive results: the Transformers franchise–directed by action-film titan Bay and based on the Hasbro line of warring alien robots–has generated more than $1.5 billion at the box office and more than $1 billion in toy sales; a third Transformers movie, Dark of the Moon, is stomping through theaters now. In a few weeks, a Marvel-comics superhero turned Hasbro action figure hits the big screen in Captain America
