Iowa’s presidential-caucus season is off to a slow start, so Governor Terry Branstad let slip a blazing 100-decibel hog call when he announced that many Republican voters in his state were still up for grabs. “It’s a wide-open race,” he said. His real message to the GOP hopefuls, however, could not be clearer: Iowa is open for business, and you had better get here, starting right now.
To which I say, Candidates, grab your wallets.
Iowa’s caucuses have been important in presidential politics since 1976, when the unknown Jimmy Carter used his second-place victory — “undecided” came in first — to jump-start his drive to the White House. Four years later, a little-known Republican named George H.W. Bush practically moved to Iowa for two years and won an early upset over Ronald Reagan.
It’s easy to imagine that the Iowa caucuses are a grifter’s delight. Slick-talking candidates from back East or down South invade Iowa like latter-day Harold Hills, with carpetbags full of brassy political promises instead of band instruments. They shake a few hands, devour a few corn dogs and lift a pile of votes from Iowa’s honest and simple folk.
Candidates may go to Iowa thinking they are the sharpies, but in truth they are the marks. The canny Iowans lure in all sorts of hopefuls, who find themselves spending millions on television ads, motels, office space, rental cars and catering. With 99 counties, Iowa has a lot to organize, and of course, every county must have a local coordinator, field staff and a humble Main Street storefront. Candidates raise millions from smart money types in Washington and on Wall Street and pour it all into Ottumwa — where the real sharp operators are.
This heartland hustle works so well that Hillary Clinton dumped some $29 million into Iowa in 2008 and still lost. Barack Obama, Mitt Romney and the other candidates spent millions more. This is such a good angle that the Iowa GOP even created a lucrative second mini-caucus, called the Ames Straw Poll. In August, months before the caucuses themselves, 10,000 to 20,000 voters cram into a field house at Iowa State University to vote for their chosen candidate. This naturally requires a $30 ticket, all checks payable to the Republican Party of Iowa. Ames is sheer genius: it’s an essentially phony contest that forces the candidates to start earlier, visit more often, book more hotel rooms and put more friendly Iowans on the payroll to organize the vast logistics of busing all those would-be voters to Ames.
