English Football Association hierarchy promised a "transparent" World Cup bid on Monday when they launched the nation’s attempt to host the 2018 finals. FA chairman Lord Triesman was joined by David Beckham, Wayne Rooney and Prime Minister Gordon Brown at Wembley with officials anxious not to repeat the mistakes that cost England the 2006 tournament. Bid chief executive Andy Anson believes the failed 2006 bid was guilty of “arrogance and complacency” and while Triesman stopped short of repeating the accusation, he feels the FA must learn from their mistakes
