New Assault on the ConsumerTO U.S. merchandisers, the key to bigger sales is a new pseudo science that analyzes the U.S
Business: IMPULSE BUYING
Tag Archives: science
Behavioral Sciences: What Everybody Knows–Or Do They?
Nothing raises eyebrows faster than the idea that science can find “laws” of human behavior. Human differences are too vast for generalizations that apply with any exactitude to individuals
Our STEM Major Shortage
The word “stem” is tossed around so much at education meetings these days, you’d think you were at a gardening seminar. STEM is shorthand for “science, technology, engineering, and mathematics” — all fields that are growing, providing lucrative jobs, and key to future American competitiveness
The Optimism Bias
We like to think of ourselves as rational creatures. We watch our backs, weigh the odds, pack an umbrella.
Rhee Tackles Classroom Challenge
In 11th grade, Allante Rhodes spent 50 minutes a day in a Microsoft Word class at Anacostia Senior High School in Washington. He was determined to go to college, and he figured that knowing Word was a prerequisite.
Medicine: WHY BE A DOCTOR
Why do men and women become doctors? Out of love for their fellow humans
The Suicide Seeds
For farmers hoping for a healthy harvest, the best place to turn for help these days is the Monsanto Corp. One of the world’s leading biotechnology companies–and lately a pioneer in genetically engineered seeds–Monsanto has been incorporating flashy traits like herbicide and pest resistance into everything from canola to corn.
YouTube Animation Shows Stars and Planets Kepler Has Found
The orbiting Kepler telescope is all about the numbers. How many stars have planets
Child Psychologist Jean Piaget
Jean Piaget, the pioneering Swiss philosopher and psychologist, spent much of his professional life listening to children, watching children and poring over reports of researchers around the world who were doing the same. He found, to put it most succinctly, that children don’t think like grownups.
The Presidency: Exposure
“The Kennedy buildup goes on,” wrote James MacGregor Burns, a Williams College political science professor and John Kennedy's admiring biographer, in the New Republic. “The adjectives tumble over one another