Me 2.0: Branding yourself online

The concept of personal branding has been around for more than a decade, but the Internet and social networking have made it easier than ever to sell brand “you.” “If you have a view that others want to hear, think about where your target audience goes for information and what media they consume, and then get your message to them,” James told CNN.

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Tele2 in a hole over ‘meteor’ publicity stunt

An elaborate publicity stunt by a Swedish mobile phone company involving a faked meteorite strike in a Latvian meadow has provided a new case study on how a marketing campaign can backfire. Metz said Tuesday that IEDs are “much more primitive in Afghanistan” because they use “less military munitions and more homemade explosives.” But he said that although the military has been able to disarm many IEDs, the big challenge going forward is detecting devices using tiny wires.

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Authorities search house in ‘balloon boy’ case

Hours after Colorado authorities said they expect to file charges in the “balloon boy” case, sheriff’s deputies and detectives were seen entering and leaving the house of Richard Heene early Sunday. Heene is the storm-chasing father whose giant Mylar balloon ascended into the sky late last week, sparking fears that his 6-year-old son Falcon was aboard.

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FBI: Top 10 fugitive captured in Mexico

An alleged gang member who was on the FBI’s Top 10 List of most wanted fugitives and sought in connection with a 2000 attack on two Los Angeles, California, officers was captured in Mexico, authorities said Monday. Emigdio Preciado Jr., who is believed to be 39, was captured Friday in the town of Santiago Escuintla in western central Mexico, north of coastal Puerto Vallarta, according to Mexican authorities.

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