THE END CAME WITH ALL THE BITTERNESS of a military surrender. For weeks General Motors chairman Robert Stempel had tried to ignore the signals of discontent radiating from a hostile band of outside directors.
What Went Wrong? Everything at Once.
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The Man Buried in a Pringles Can
Fredric Baur dreamed up the original Pringles can.
Marketing: The Potato-Chip War
When is a potato chip not a potato chip? Not when it is “made from potatoes cooked, mashed and dehydrated, resulting in potato granules which are later moistened, rolled out, cut into pieces and fried.” So say officers of the Potato Chip Institute International, which represents almost 400 chip makers from the U.S.