“The Hobbit” director Peter Jackson said Tuesday that the future of cinema lay in 3D spectaculars on supersize screens, and that he hated the idea of people watching his latest movie on an iPad. Speaking alongside stars of the epic fantasy including Martin Freeman and Ian McKellen at a press conference in London, Jackson said filmmakers […]
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Is the 3D Craze Finally Over?
North American 3D film profits dropped by 18 percent last year compared to 2010’s figures. The 3D-ready US and Canadian markets struggle to cope with consumer fatigue: “Consumers criticize uneven content quality and overpriced tickets,” according to PwC. On a global scale, 3D is expanding as theaters renew their infrastructure to accommodate digital technology — especially […]