Spent: Sex, Evolution and Consumer Behavior Geoffrey Miller Viking, 483 pages The Gist: That iPhone in your pocket That’s for sex. As is pretty much everything you’ve ever bought, from the car you drive to the t-shirt you wear — or so says evolutionary psychologist Geoffrey Miller. From mating to marketing, Miller explores how everyday consumer choices subtly — and sometimes not so subtly — reveal society’s misguided attempts at projecting four central traits to attract sexual partners
