IMDb founder Col Needham said the massively popular movie database has set as its major goal for the future to add one-button streaming for all of the 1.3 million titles it indexes. Obviously, the vision is a long-term one, Needham acknowledged, and it faces hurdles from the slew of content owners who control the vast library of titles the Internet Movie Database provides information about, but as a leading movie-oriented site, it’s a very important goal to articulate in public. Needham was speaking Monday afternoon at the South by Southwest (SXSW) Film Festival here.
