Can green cellphones ring the changes in mobile industry?

The next time you go to throw away your old mobile phone, Gert-Jan van Breugel hopes you bury it in a garden instead tossing it in a garbage can. That is of course if the cellphone you’re using is the biodegradable bamboo handset he’s designed with bamboo seeds implanted in its case that should start to sprout when the mobile disintegrates in the ground.

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How to create a buzz: the business lesson for marketers

In these economically tough times, the dream for every marketing strategist is buzz — your product picking up ever more sales by word-of-mouth as customers talk to potential new customers, all costing your company not a cent. Of course, this phenomenon is so alluring because it is also so very elusive. Companies have spent millions over the years trying to work out who in their marketplace are the “connectors,” those who spread the word about a new product or service throughout their peer group.

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America’s Ski Resorts: Saved by the Snow

The early-March snowstorm that creamed the Eastern seaboard largely missed Vermont’s big skiing areas. But resort operators were delighted nevertheless, because the storm whetted the appetite of all those coastal skiers. The industry calls it the “backyard syndrome,” and it can either feed or starve the sport in a given year.

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