Steve Jobs was still running Apple Computer from his father’s garage in Los Altos, Calif., in 1976 when he got his first call from Microsoft–offering to sell him a version of the BASIC computer language for the prototype Apple I. No thanks, Jobs said.
Tag Archives: marketing
Richard Corliss On Catwoman
Six Rules for Eating Wisely
Oprah’s Book Club
It’s the greatest force in publishing today, with the power to raise authors from the dead or crucify them on the national stage . The all-powerful Oprah Book Club is not so much a club as a ruthlessly influential marketing vehicle, with the power to fundamentally alter best-seller lists, Amazon rankings and royalty payments.