Marketing: The Potato-Chip War

When is a potato chip not a potato chip? Not when it is “made from potatoes cooked, mashed and dehydrated, resulting in potato granules which are later moistened, rolled out, cut into pieces and fried.” So say officers of the Potato Chip Institute International, which represents almost 400 chip makers from the U.S.

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How Carmakers Will Meet New EPA Fuel-Economy Standards

The Obama Administration has approved fuel-economy regulations, beginning with 2012-model-year vehicles. The rules require automakers to improve fleetwide fuel economy and to reduce fleetwide greenhouse-gas emissions by approximately 5% every year up until the 2016 model year

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Friends, colleagues honor Walter Cronkite

Friends and colleagues of legendary CBS anchorman Walter Cronkite gathered Wednesday in New York’s Lincoln Center to remember “the most trusted man in America.” “Like all of you, I have benefited as a citizen from his dogged pursuit of the truth, his passionate defense of objective reporting, and his view that journalism is more than just a profession,” President Obama told the crowd.

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Students collect 8.5 million pennies to form 100-mile chain

Students in Southern California were laying out some 8.5 million pennies at a speedway track Wednesday, trying to set a world record with a 100-mile-long penny chain and help a school program at the same time. The money, about $84,500, will go to a program called THINK (Teaching, Helping, Inspiring & Nurturing Kids) Together.

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