Tag Archives: golfer

Brand It like Beckham

Here’s a tale for our times. Last week Ali Abbas, the 13-year-old Iraqi boy who lost his arms during an air raid on Baghdad, continued his recuperation in a hospital in Kuwait, wearing a T shirt emblazoned with a picture of his hero, an English soccer star who was about to start a promotional tour of Japan after having just been traded to a Spanish club in a deal–vital to the fortunes of a German shoe company–that merited an editorial in the New York Times and that was brokered by a sports agency owned by a company from San Antonio, Texas.

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Tiger Woods, at the Virtual Tee First

Tiger Woods, at the Virtual Tee First The first time I met Tiger Woods, in 2005, I was shocked to find myself talking to a real person. Standing in a deserted Sheep Meadow in Central Park, he waved off his handful of P.R. people, and we spent about 15 minutes just talking about video games. […]

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