Domino’s Earns Big with Pizza and Chicken Ads

“Cardboard.” That word, a description of a Domino’s pizza product, written by an unhappy consumer, flashed across the screen. Another called it “mass produced, boring, bland.” Yet another added this dagger: “Microwave pizza is far superior.” These words did not appear on a message board manned by angry Domino’s consumers, as you might expect.

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