Game, Sex and Match: The Perils of Female Sports Advertising

How you feel about Kim Clijsters doing a split in a frilly orange skirt probably depends on your reaction to a well-oiled Caroline Wozniacki serving a tennis ball into a wind machine. Then again, these provocative scenarios, which form part of the Women’s Tennis Association’s new “Strong is Beautiful” advertising campaign, seem tame compared to the spot starring Belarusian tennis ace Victoria Azarenka.

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Jankovic crashes out in Moscow

Jelena Jankovic was unable to claim consecutive Kremlin Cup titles after she was beaten 6-4 6-3 by Russian Alisa Kleybanova in the quarterfinals on Friday. Jankovic failed to hold serve in the fifth game of each set and double-faulted twice to lose the match to Kleybanova, who is ranked 27th in the world

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Henin granted wild card for Australian Open

Australian Open organizers have granted a wildcard to former world number one Justine Henin to play in the opening grand slam of 2010. The 27-year-old Henin announced last month that she was returning to competitive tennis, shortly after fellow Belgian Kim Clijsters capped her own comeback by triumphing in the U.S

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Clijsters sweeps aside Kutuzova at U.S. Open

Former world number one Kim Clijsters made a triumphant return to the U.S. Open at Flushing Meadows as she routed Viktoriya Kutuzova of the Ukraine in their first round match on Monday. The Belgian ace has never lost to a player ranked outside the top 10 at the hard court grand slam and offered Kutuzova little respite during a 54-minute match

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