Marketing: The Potato-Chip War

When is a potato chip not a potato chip? Not when it is “made from potatoes cooked, mashed and dehydrated, resulting in potato granules which are later moistened, rolled out, cut into pieces and fried.” So say officers of the Potato Chip Institute International, which represents almost 400 chip makers from the U.S.

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Computers: Carry Along, Punch In, Read Out

The new portable computers are handy chips off the old block Last summer, when Adam Osborne, former computer columnist turned entrepreneur, put his Osborne 1 computer on the market, small had never seemed so beautiful. Despite its graceless design—a cross between a World War II field radio and a shrunken instrument panel of a DC-3—the 24-lb.

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