Tylenol’s Miracle Comeback

A year after the poisonings, public confidence is restoredOne year ago last week, James Burke made a decision that will probably be studied in business schools for a long time to come. Going against the advice of Government agents and some of his own colleagues, the chairman of Johnson & Johnson decided to spend whatever millions it would cost to recall 31 million bottles of Tylenol capsules from store shelves across the U.S

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