At Oscars, some celebrity freebies to be a bit less blingy

Award shows often mean free loot for celebrities. But with the economy tanking, this Academy Awards season could see some subtle changes in the giveaway culture, industry insiders say. “The country has shifted, and I think that bling is out,” said Jane Ubell-Meyer from Madison and Mulholland, which bills itself as a VIP gift bag and product placement company.

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Dressing the stars is other fierce Oscar race

On Academy Awards night, the biggest speculation is still about whose name is in the envelope. But the most-asked question has become, "Who are you wearing?" From the moment a star like Kate Winslet steps onto the red carpet leading to the Kodak Theatre in Hollywood, she will answer the question countless times — often before a live television audience — as she negotiates the media frenzy beaming her images all over the world

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