How to Reach Teens in a Recession? Ask Aeropostale

Can a recession actually cause teenage daughters and their moms to shop peacefully together at the mall? Believe it or not, yes. At a New York City shopping center one recent June evening, Adina Armstrong, 13, and her mother Tracy sauntered out of teen retailer Aéropostale, Adina cheerily chirping away on her cell phone, Tracy happily holding a bag full of t-shirts.

Share