The "crime scene cookies", "baaji custard" and "sponge shafts" depicted in Oliver Beale’s letter of complaint to Virgin Atlantic struck a chord worldwide. The missive he sent to Virgin chairman Sir Richard Branson about a meal he received on board a Virgin flight from Mumbai to London in December spread across the web and email with a vengeance. Not only was this a complaint letter par excellence, but it hit upon one of the most emotive subjects of long-haul air travel: the in-flight meal
