From the beginning, Ida’s unveiling has been a master class in ballyhoo. A week ago, the first breathless press releases began to arrive, portending the presentation of the now famous 47-million-year-old primate fossil from Germany: “MEDIA ALERT,” the notice shouted in all caps. “WORLD RENOWNED SCIENTISTS REVEAL A REVOLUTIONARY SCIENTIFIC FIND THAT WILL CHANGE EVERYTHING.” The press releases were followed by an international press conference at the American Museum of Natural History in New York City, the publication of a book, The Link: Uncovering Our Earliest Ancestor , an ABC News exclusive and on May 25 a primetime television special on the History Channel
