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Harley Davidson Faces Recession and Aging Riders
In a Facebook video, the screen is filled with a sea of 20-something men and women cruising on sleek black motorbikes, all of them Harley-Davidson’s Sportster Iron 883. It’s part of marketing campaign to generate buzz around the newest Sportster. “That’s hot!” one woman declares on Harley-Davidson’s Facebook page, where other mini-documentaries promoting the bike are posted