In this groundbreaking 2008 book Buyology: Truth and Lies About Why We Buy, Danish brand consultant Martin Lindstrom showed how neurology, as much as economics, drives consumer behavior.
How Shoppers Make Decisions In Recession
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‘Swine’ flu a headache for pork producers
The disease that most people in the United States and worldwide have come to know as "swine flu" has caused a less-publicized rumbling among the nation’s hog farmers and producers.