Everyone should love Brazilian tourists. They spend more per capita than any other nationality. Worldwide, Brazilian tourists shell out an average of $43.3 million a day, dropping a gigantesco $1.4 billion last April alone, up 83% from the same period last year, according to the Brazil’s Central Bank. In 2010, 1.2 million Brazilians visited the United States, injecting $5.9 billion into the U.S. economy. Even exclusive ski resorts in Vermont are scrambling to hire Portuguese-speaking ski instructors to meet the unexpected and rapidly growing demand from thousands of adventurous Brazilians who want to samba down the slopes. “Brazil is our fastest growing international market — up 20% from last season,” says Chris Belanger of Stowe Mountain Resort.
Not that the U.S. has made it particularly easy for os turistas brasileiros to visit. Instead of rolling out the red carpet for the travelers from the increasingly wealthy South American nations, the U.S. makes Brazilians — and every other Latin American nationality — undergo a lengthy and expensive visa-application process that takes months of planning and can cost thousands of dollars in travel, lodging, food and other expenses — all before leaving the country.
