Beyonce and her hubby Jay-Z have lost a legal bid to trademark the name of their 10-month-old daughter Blue Ivy.
According to the Boston Herald, the music superstar couple were denied their trademark application, as a Boston event-planning company has been operating under the name Blue Ivy Events since 2009, CBS News reported.
The petition to trademark Blue Ivy’s name was submitted by the couple shortly after their daughter was born in January, as the 31-year-old singer reportedly wanted to launch her own baby product line that bore her daughter’s name.
The ruling in favor of the event planning business by the US Patent and Trademark Office means that the couple have no legal rights to the name.
The Boston Herald reports that 32-year-old business owner Veronica Alexandra has been operating under the name as part of her local wedding planning company. And though her brand may receive more attention stemming from its name, Alexandra admitted to the outlet that she “highly respects” the international pop stars.
“I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well,” she said. “It’s like they caused me to create more opportunity for myself.”
