Many people have claimed they can sing like Bob Dylan. Many more have claimed they can sing better and act better than Bob Dylan.
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But how many can claim they have directed Bob Dylan From today the answer to that one could be millions.
A new promotional video for Dylan’s classic, groundbreaking and enigmatic 1965 song, Like A Rolling Stone – a song which never had a filmclip at the time – will allow viewers to interact with, redirect and have a wholly individual experience.
The video, made available on BobDylan.com this morning, can be experienced as one regulation viewing from beginning to end.
However, pressing “play” kicks off new technology which gives you what its creators are calling “16 different television channels” within the video.
Within each of the 16 channels are people lip syncing the lyrics.
Familiar American television shows and faces feature in the multiple strands of the video and presumably there will be assumptions made about the relationship between some of those faces and the characters described in the long and much debated song.
Since Dylan has a never apologise/never explain policy on his songs that speculation can proceed without fear of contradiction whether you are watching this on your computer, tablets or smart phones.
The video is not a sign that there has been a re-release of the song, which was Dylan’s most successful single, reaching number 2 in the US charts in 1965 despite its extravagant, for the time, length of six minutes and 13 seconds.
It is, however, a sign that there is a new packaging of Dylan albums, a 47CD box with 35 studio albums, six live albums and a double disc rarities collection.
Given that it is called The Complete Album Collection Volume 1, more reissues, and possibly more interactive videos, are likely.
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