Kristen Bell stars in first ‘shoppable’ film; ‘Falling for You’ is a Target production, where everything is for sale
Have you ever wondered where to buy some of the stuff that you have seen on the movies?
Target has come with an innovative and smart idea that let their customers to shop while watching a movie.
“Falling for You” starring Kristen Bell , Nia Long and Zachary Abel, dubbed the first-ever “shoppable” film is here — putting everything from on-screen throw pillows to cashmere cardigans at your fingertips.
The online film, created by clothing giant Target, aims to create an “an enhanced online experience,” according to People Style Watch.
Nearly everything in the film, directed by style-conscious director Phil Abraham of the AMC smash ‘Mad Men,’ will be up for sale, from the home furnishings to the the beauty products.
According to brandchannel.com, the specially handpicked items will appear on a sidebar on the right-hand side of the video screen.
At the film’s Los Angeles premiere last week Bell told People that she liked the idea of a film with fashion at heart.
“I’ve certainly had tons of times when I’ve watched films and said, ‘Oh, I wish I had that jacket.’ This provides a way for people to point to it, click on it and put it in their basket,” she said. “I thought it was really innovative and very forward-thinking.”
For viewers who groan that this is product placement taken too far, Bell has one thing to say.
“You can’t really just sell entertainment any more because no one will pay for it,” she told the New York Times.
