“Cardboard.” That word, a description of a Domino’s pizza product, written by an unhappy consumer, flashed across the screen. Another called it “mass produced, boring, bland.” Yet another added this dagger: “Microwave pizza is far superior.”
These words did not appear on a message board manned by angry Domino’s consumers, as you might expect. No, the company shared these less-than-flattering reactions to its pizza in its own advertising.
