When George Adams lost his job at an Ohio tile factory last October, the most practical thing he did, he thinks, was go to a new church, even though he had to move his wife and four preteen boys to Conroe, a suburb of Houston, to do it. Conroe, you see, is not far from Lakewood, the home church of megapastor and best-selling author Joel Osteen. Osteen’s relentlessly upbeat television sermons had helped Adams, 49, get through the hard times, and now Adams was expecting the smiling, Texas-twanged 43-year-old to help boost him back toward success. And Osteen did. Inspired by the preacher’s insistence that one of God’s top priorities is to shower blessings on Christians in this lifetime–and by the corollary assumption that one of the worst things a person can do is to expect anything less–Adams marched into Gullo Ford in Conroe looking for work. He didn’t have entry-level aspirations: “God has showed me that he doesn’t want me to be a run-of-the-mill person,” he explains. He demanded to know what the dealership’s top salesmen made–and got the job. Banishing all doubt–“You can’t sell a $40,000-to-$50,000 car with menial thoughts”–Adams took four days to retail his first vehicle, a Ford F-150 Lariat with leather interior. He knew that many fellow salesmen don’t notch their first score until their second week. “Right now, I’m above average!” he exclaims. “It’s a new day God has given me! I’m on my way to a six-figure income!” The sales commission will help with this month’s rent, but Adams hates renting. Once that six-figure income has been rolling in for a while, he will buy his dream house: “Twenty-five acres,” he says. “And three bedrooms. We’re going to have a schoolhouse . We want horses and ponies for the boys, so a horse barn. And a pond. And maybe some cattle.” “I’m dreaming big–because all of heaven is dreaming big,” Adams continues. “Jesus died for our sins. That was the best gift God could give us,” he says. “But we have something else. Because I want to follow Jesus and do what he ordained, God wants to support us. It’s Joel Osteen’s ministry that told me. Why would an awesome and mighty God want anything less for his children?” In three of the Gospels, Jesus warns that each of his disciples may have to “deny himself” and even “take up his Cross.” In support of this alarming prediction, he forcefully contrasts the fleeting pleasures of today with the promise of eternity: “For what profit is it to a man,” he asks, “if he gains the whole world, and loses his own soul?” It is one of the New Testament’s hardest teachings, yet generations of churchgoers have understood that being Christian, on some level, means being ready to sacrifice–money, autonomy or even their lives.