It’s the night of nights for the doyens of daytime; when talk show hosts, soap opera stars and infomercial peddlers gather to bestow upon one another the statuettes of success.
The Daytime Emmy awards: not quite the Emmys – not even the Golden Globes – but nonetheless an important event on the Los Angeles calendar.
Perhaps to counter-balance the stereotypical image of a daytime TV viewer as elderly or unemployed, organisers sought a bunch of fresher faces to host the evening’s red carpet proceedings. The National Academy of Television Arts and Sciences told applicants they should have a “strong entertainment news background” or at least 300,000 online followers.
Plucked from the cybersphere were four young women with whom you are most likely unfamiliar: a certain Brittany Furlan, Lauren Elizabeth, Jessica Harlow and Meghan Rosette. Comedian Furlan has 6.5 million subscribers on the Twitter-owned Vine, a platform for sharing short videos. The others blog on beauty and style.
Rosette, 20, also an aspiring actress, has almost one million YouTube subscribers, while more than 77 million have watched one of 24-year-old Harlow’s ‘beauty tutorials’. Elizabeth’s vast media empire encompasses Instagram, Twitter, Tumblr and her own blog, where you can access tips on make-up, fashion and lifestyle.
