Each year companies spend billions of dollars to find the perfect celebrity to align with their brands and products.
Sometimes they work – George Clooney for Nespresso – and some fail miserably, like Brad Pitt for Chanel No.5. And others, such as the Kardashians, get more famous from it.
As we look back on the year, here’s a recap of the best, worst, weirdest and funniest celebrity endorsements of 2013.
Marshal artist turned Walker, Texas Ranger actor Chuck Norris tops the weird list, for creating a video to endorse Israeli Prime Minister Benjamin Netanyahu.
The ad, with Hebrew subtitles asks