Adidas ‘Shackle Sneakers’ Have Caused Controversy Over Slavery Symbolism
Adidas has now canceled all plans to sell the Jeremy Scott shoes and released the following statement to the press: “The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”
The Reverend Jessie Jackson said of the shoes: “These slave shoes are odious and we as a people should be called to resent and resist them. If put into production and placed on the market, protests and pickets signs will follow. Adidas cannot make a profit at the expense of commercialized human degradation”
Many are saying Adidas made the right call in pulling them from production because of not only the obvious overtones being suggested, but the shoes themselves were hideous.
Adidas was originally releasing these on August 12, for about $350 a pair with ads and slogan using “lock” puns such as “Tighten up your style with the JS Roundhouse Mids, dropping in August” and “Got a sneaker game so hot you lock your kicks to your ankles”